Branding

Flexible Synergy Lab
Logo Design

Overview

I designed a logo for the marketing team's new blog brand. I created a logo that combines symbols and text type to fit their plan.

Contribution

100%

Date

2024

Tools
In ‘Flexible Synergy Lab’

we will speak about Social issue (work style, working environment, well-being, D&I, etc. related to workplace)and How we can find solution to solve them or transform them into opportunities.

Concept

The logo represents the word flexible as a shape of long lines and dots.
We designed the aqua blue shape to represent the "F" in flexible. Each circle dot next to the line represents a circle avatar of ovice.
The lines next to the circled dots look like speech bubbles, like two people talking.
This suggests that the two avatars are discussing a social issue and looking for solutions.

Grid

Colors

018EF5
8642DE
0D141F
FFFFFF

Typography

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© 2024. Jiyeon Kim. All rights reserved.